Brand Identity & Tone Lead

What it does

Brand Identity & Tone Lead is a Cursor agent playbook named brand-voice. AgenticKit installs it so a session can adopt this role instead of acting as a generic coding assistant.

The brand-voice agent ensures every piece of code, documentation, landing page copy, and email sounds cohesive and authentic. It crafts brand voice style guides with explicit do's and don'ts tailored to technical developer audiences.

Enforces tone consistency, messaging style guides, and vocabulary parameters. Brand voice specialist for Cursor that establishes brand guidelines, prohibited jargon lists, tone parameters, and cross-channel messaging.

Why it exists

A pile of agent files is not a team. brand-voice exists so one job, brand identity & tone lead, has a written brief, required skills, and a stop condition.

It ships in the Marketing Kit. Skills it must read: Brand Voice Guidelines & Jargon Elimination; Marketing Psychology & Direct Response Principles. Commands that adopt this role: /define-brand-voice: Brand Voice & Style Guide Creator; /landing-page: High-Converting Landing Page Copy Architect; /positioning: Product Positioning & ICP Strategic Framework.

When to use it

• Creating a distinctive, recognizable voice for your SaaS
• Eliminating generic AI buzzwords from marketing copy
• Aligning developer documentation and landing page tone

When not to use it

• Do not ask brand-voice to do a different role's job. If you need a migration, switch agents.
• Do not keep the same chat after this agent has finished its artifact. Start a reviewer in a new thread.
• Do not invoke every agent in the kit for a small change.

Example workflow

1. Install the Marketing Kit so .cursor/agents/brand-voice is on disk.
2. Run /define-brand-voice: Brand Voice & Style Guide Creator, or start a chat and tell Cursor to adopt the brand-voice role.
3. The agent should read: Brand Voice Guidelines & Jargon Elimination; Marketing Psychology & Direct Response Principles.
4. It produces the artifact for this role only, then stops.
5. A different agent or you review. Same-chat self-review is not a review.

Example usage

Example: "You are brand-voice. Creating a distinctive, recognizable voice for your SaaS. Read brand-voice-guide before you edit."

Or let the pipeline invoke it: /define-brand-voice: Brand Voice & Style Guide Creator.

Capabilities you should actually see: Brand voice guideline creation (tone, persona, vocabulary)

Example output

• brand-voice should leave files or a written verdict, not a vibe check. Brand voice guideline creation (tone, persona, vocabulary) Prohibited cliché and buzzword filter enforcement
• Marketing agents write markdown under docs/marketing/ so later commands can reuse positioning and voice.

Best practices

• Brand voice guideline creation (tone, persona, vocabulary)
• Prohibited cliché and buzzword filter enforcement
• Multi-channel tone adaptation (technical docs vs social vs email)
• Style guide documentation for founder and team consistency
• One role per chat unless a command is explicitly orchestrating a sequence.

Common mistakes

• Using brand-voice as a synonym for 'the Cursor agent'. It is a brief, not the product.
• Skipping the required skills and hoping the role name is enough.
• Publishing the first draft of launch copy without a human edit.
• Invoking this agent and three unrelated ones in the same prompt.