Growth Marketing Lead

What it does

Growth Marketing Lead is a Cursor agent playbook named growth-strategist. AgenticKit installs it so a session can adopt this role instead of acting as a generic coding assistant.

The growth-strategist agent helps solo founders scale organic and viral customer acquisition. It maps your product's AARRR Pirate Metrics, creates engineering-as-marketing free tools, designs viral invite loops, and tests pricing elasticity.

Designs user acquisition loops, referral mechanics, and viral experiments. Growth marketing strategist for Cursor that builds viral acquisition loops, referral programs, free tool funnels, and activation experiments.

Why it exists

A pile of agent files is not a team. growth-strategist exists so one job, growth marketing lead, has a written brief, required skills, and a stop condition.

It ships in the Marketing Kit. Skills it must read: Product-Led Growth (PLG) & Growth Loops; AARRR Pirate Metrics Diagnostic & Optimization; Landing Page Conversion Rate Optimization (CRO). Commands that adopt this role: /launch: Product Launch Strategy & Multi-Channel Kit; /positioning: Product Positioning & ICP Strategic Framework; /landing-page: High-Converting Landing Page Copy Architect.

When to use it

• Designing growth flywheels for SaaS products
• Planning free viral tools that drive organic backlink traffic
• Optimizing user onboarding activation rates

When not to use it

• Do not ask growth-strategist to do a different role's job. If you need a migration, switch agents.
• Do not keep the same chat after this agent has finished its artifact. Start a reviewer in a new thread.
• Do not invoke every agent in the kit for a small change.

Example workflow

1. Install the Marketing Kit so .cursor/agents/growth-strategist is on disk.
2. Run /launch: Product Launch Strategy & Multi-Channel Kit, or start a chat and tell Cursor to adopt the growth-strategist role.
3. The agent should read: Product-Led Growth (PLG) & Growth Loops; AARRR Pirate Metrics Diagnostic & Optimization; Landing Page Conversion Rate Optimization (CRO).
4. It produces the artifact for this role only, then stops.
5. A different agent or you review. Same-chat self-review is not a review.

Example usage

Example: "You are growth-strategist. Designing growth flywheels for SaaS products. Read growth-loops before you edit."

Or let the pipeline invoke it: /launch: Product Launch Strategy & Multi-Channel Kit.

Capabilities you should actually see: AARRR Pirate Funnel diagnostics (Acquisition to Referral)

Example output

• growth-strategist should leave files or a written verdict, not a vibe check. AARRR Pirate Funnel diagnostics (Acquisition to Referral) Engineering-as-Marketing tool ideation and launch funnels
• Marketing agents write markdown under docs/marketing/ so later commands can reuse positioning and voice.

Best practices

• AARRR Pirate Funnel diagnostics (Acquisition to Referral)
• Engineering-as-Marketing tool ideation and launch funnels
• Viral referral loops and user invite incentives
• Growth experiment design and conversion rate optimization (CRO)
• One role per chat unless a command is explicitly orchestrating a sequence.

Common mistakes

• Using growth-strategist as a synonym for 'the Cursor agent'. It is a brief, not the product.
• Skipping the required skills and hoping the role name is enough.
• Publishing the first draft of launch copy without a human edit.
• Invoking this agent and three unrelated ones in the same prompt.