Email Sequence Specialist

What it does

Email Sequence Specialist is a Cursor agent playbook named email-marketer. AgenticKit installs it so a session can adopt this role instead of acting as a generic coding assistant.

The email-marketer agent turns free signups into paying customers through automated email nurture sequences. It designs welcome drips that drive product activation, sends personalized value nudges, and drafts win-back campaigns.

Crafts automated welcome drips, onboarding flows, and customer retention campaigns. Email marketing specialist for Cursor that writes automated welcome sequences, activation drips, trial expiration reminders, and newsletters.

Why it exists

A pile of agent files is not a team. email-marketer exists so one job, email sequence specialist, has a written brief, required skills, and a stop condition.

It ships in the Marketing Kit. Skills it must read: User Onboarding & Email Drip Automation; Marketing Psychology & Direct Response Principles; Eugene Schwartz 5 Stages of Customer Awareness. Commands that adopt this role: /email-sequence: Customer Onboarding & Drip Email Sequence; /landing-page: High-Converting Landing Page Copy Architect; /define-brand-voice: Brand Voice & Style Guide Creator.

When to use it

• Nurturing newly registered users into active daily users
• Boosting trial-to-paid subscription conversion rates
• Writing transactional email copy that feels human and helpful

When not to use it

• Do not ask email-marketer to do a different role's job. If you need a migration, switch agents.
• Do not keep the same chat after this agent has finished its artifact. Start a reviewer in a new thread.
• Do not invoke every agent in the kit for a small change.

Example workflow

1. Install the Marketing Kit so .cursor/agents/email-marketer is on disk.
2. Run /email-sequence: Customer Onboarding & Drip Email Sequence, or start a chat and tell Cursor to adopt the email-marketer role.
3. The agent should read: User Onboarding & Email Drip Automation; Marketing Psychology & Direct Response Principles; Eugene Schwartz 5 Stages of Customer Awareness.
4. It produces the artifact for this role only, then stops.
5. A different agent or you review. Same-chat self-review is not a review.

Example usage

Example: "You are email-marketer. Nurturing newly registered users into active daily users. Read onboarding-emails before you edit."

Or let the pipeline invoke it: /email-sequence: Customer Onboarding & Drip Email Sequence.

Capabilities you should actually see: 5-part automated welcome and onboarding drip sequences

Example output

• email-marketer should leave files or a written verdict, not a vibe check. 5-part automated welcome and onboarding drip sequences Behavior-triggered product activation and milestone emails
• Marketing agents write markdown under docs/marketing/ so later commands can reuse positioning and voice.

Best practices

• 5-part automated welcome and onboarding drip sequences
• Behavior-triggered product activation and milestone emails
• Trial-to-paid upgrade reminders and urgency sequences
• Churn prevention and customer re-engagement campaigns
• One role per chat unless a command is explicitly orchestrating a sequence.

Common mistakes

• Using email-marketer as a synonym for 'the Cursor agent'. It is a brief, not the product.
• Skipping the required skills and hoping the role name is enough.
• Publishing the first draft of launch copy without a human edit.
• Invoking this agent and three unrelated ones in the same prompt.