Product Positioning Expert

What it does

Product Positioning Expert is a Cursor agent playbook named positioning-strategist. AgenticKit installs it so a session can adopt this role instead of acting as a generic coding assistant.

The positioning-strategist agent applies April Dunford's 'Obviously Awesome' framework to isolate what makes your product uniquely valuable. It defines target market segments, analyzes competitor alternatives, and crafts clear category positioning.

Applies April Dunford positioning frameworks to differentiate your product. Product positioning strategist for Cursor that defines your Ideal Customer Profile (ICP), competitive alternatives, and unique value differentiators.

Why it exists

A pile of agent files is not a team. positioning-strategist exists so one job, product positioning expert, has a written brief, required skills, and a stop condition.

It ships in the Marketing Kit. Skills it must read: April Dunford Product Positioning Framework; Jobs-To-Be-Done (JTBD) Customer Research; Competitor Analysis & Feature Differentiation Matrix. Commands that adopt this role: /positioning: Product Positioning & ICP Strategic Framework; /competitive-analysis: Competitor Intelligence & Feature Comparison Matrix; /landing-page: High-Converting Landing Page Copy Architect.

When to use it

• Clarifying your product's core value proposition
• Differentiating your SaaS from crowded competitor markets
• Aligning sales, marketing, and product development around one narrative

When not to use it

• Do not ask positioning-strategist to do a different role's job. If you need a migration, switch agents.
• Do not keep the same chat after this agent has finished its artifact. Start a reviewer in a new thread.
• Do not invoke every agent in the kit for a small change.

Example workflow

1. Install the Marketing Kit so .cursor/agents/positioning-strategist is on disk.
2. Run /positioning: Product Positioning & ICP Strategic Framework, or start a chat and tell Cursor to adopt the positioning-strategist role.
3. The agent should read: April Dunford Product Positioning Framework; Jobs-To-Be-Done (JTBD) Customer Research; Competitor Analysis & Feature Differentiation Matrix.
4. It produces the artifact for this role only, then stops.
5. A different agent or you review. Same-chat self-review is not a review.

Example usage

Example: "You are positioning-strategist. Clarifying your product's core value proposition. Read dunford-positioning before you edit."

Or let the pipeline invoke it: /positioning: Product Positioning & ICP Strategic Framework.

Capabilities you should actually see: Competitive alternative analysis and substitution mapping

Example output

• positioning-strategist should leave files or a written verdict, not a vibe check. Competitive alternative analysis and substitution mapping Unique attribute and differentiator identification
• Marketing agents write markdown under docs/marketing/ so later commands can reuse positioning and voice.

Best practices

• Competitive alternative analysis and substitution mapping
• Unique attribute and differentiator identification
• Ideal Customer Profile (ICP) segmentation and targeting
• Market category definition and strategic positioning statements
• One role per chat unless a command is explicitly orchestrating a sequence.

Common mistakes

• Using positioning-strategist as a synonym for 'the Cursor agent'. It is a brief, not the product.
• Skipping the required skills and hoping the role name is enough.
• Publishing the first draft of launch copy without a human edit.
• Invoking this agent and three unrelated ones in the same prompt.