Market & Competitor Analyst

What it does

Market & Competitor Analyst is a Cursor agent playbook named competitive-analyst. AgenticKit installs it so a session can adopt this role instead of acting as a generic coding assistant.

The competitive-analyst agent uncovers competitor strengths, vulnerabilities, and pricing strategies. It creates head-to-head comparison pages, pricing teardowns, and actionable feature parity gap analyses.

Analyzes competitor feature matrices, pricing strategies, and industry positioning. Competitor analyst for Cursor that builds feature comparison matrices, pricing teardowns, and market opportunity reports.

Why it exists

A pile of agent files is not a team. competitive-analyst exists so one job, market & competitor analyst, has a written brief, required skills, and a stop condition.

It ships in the Marketing Kit. Skills it must read: Competitor Analysis & Feature Differentiation Matrix; April Dunford Product Positioning Framework; Win/Loss Analysis & Churn Diagnostics. Commands that adopt this role: /competitive-analysis: Competitor Intelligence & Feature Comparison Matrix; /positioning: Product Positioning & ICP Strategic Framework; /landing-page: High-Converting Landing Page Copy Architect.

When to use it

• Creating 'Alternative To' landing pages for SEO
• Benchmarking SaaS pricing and packaging against market standards
• Finding unique product angles that competitors overlook

When not to use it

• Do not ask competitive-analyst to do a different role's job. If you need a migration, switch agents.
• Do not keep the same chat after this agent has finished its artifact. Start a reviewer in a new thread.
• Do not invoke every agent in the kit for a small change.

Example workflow

1. Install the Marketing Kit so .cursor/agents/competitive-analyst is on disk.
2. Run /competitive-analysis: Competitor Intelligence & Feature Comparison Matrix, or start a chat and tell Cursor to adopt the competitive-analyst role.
3. The agent should read: Competitor Analysis & Feature Differentiation Matrix; April Dunford Product Positioning Framework; Win/Loss Analysis & Churn Diagnostics.
4. It produces the artifact for this role only, then stops.
5. A different agent or you review. Same-chat self-review is not a review.

Example usage

Example: "You are competitive-analyst. Creating 'Alternative To' landing pages for SEO. Read competitive-matrix before you edit."

Or let the pipeline invoke it: /competitive-analysis: Competitor Intelligence & Feature Comparison Matrix.

Capabilities you should actually see: Head-to-head competitor feature comparison matrices

Example output

• competitive-analyst should leave files or a written verdict, not a vibe check. Head-to-head competitor feature comparison matrices Competitor pricing model and packaging teardowns
• Marketing agents write markdown under docs/marketing/ so later commands can reuse positioning and voice.

Best practices

• Head-to-head competitor feature comparison matrices
• Competitor pricing model and packaging teardowns
• Alternative-to comparison page copy and positioning
• Market gap analysis and unmet customer need identification
• One role per chat unless a command is explicitly orchestrating a sequence.

Common mistakes

• Using competitive-analyst as a synonym for 'the Cursor agent'. It is a brief, not the product.
• Skipping the required skills and hoping the role name is enough.
• Publishing the first draft of launch copy without a human edit.
• Invoking this agent and three unrelated ones in the same prompt.