Founder Outbound for First 100

What it does

Founder Outbound for First 100 is a Cursor skill: a SKILL.md playbook that AgenticKit installs at .cursor/skills/outbound-sales. Cursor's agent loads it when the task matches the skill description, instead of stuffing the same rules into every chat.

Personal outbound from real public posts or supplied names. Mom Test: past behavior, not hypotheticals.

Named list, one ask, one follow-up. No blasts. The file is domain knowledge, not a slash macro. You do not type it. The agent reads it when the job is outbound sales.

Why it exists

Default Cursor has no memory of how your team ships positioning, copy, and launch assets. Founders paste the same conventions into chat, then watch the model drift on the next turn. This skill exists so those conventions live on disk and load only when relevant.

It ships in the Marketing Kit. It is wired to the Outbound Sales Closer (sales-closer) and Brand Identity & Tone Lead (brand-voice) agents. It is wired to the /outreach: First-100 Outbound Notes command. That graph is the point: the skill is the standard, the agent is the role, the command is the trigger.

When to use it

• Use Founder Outbound for First 100 when the work is specifically about named list, one ask, one follow-up. no blasts.
• Load it before a long session that will touch this surface more than once. A one-line edit does not need the full playbook.
• Use it when you are writing something a buyer will see: landing copy, launch posts, SEO pages, or positioning docs.

When not to use it

• Do not treat the skill as a replacement for a slash command. Skills teach. Commands run a pipeline.
• Do not paste the whole SKILL.md into chat. If Cursor is not loading it, fix the description or invoke the matching command.
• Do not use it to generate spam or spray the same launch post across every channel.

Example workflow

1. Install the Marketing Kit so .cursor/skills/outbound-sales lands in the repo.
2. Open a new Cursor agent chat pointed at the files this skill governs.
3. Ask the Outbound Sales Closer (sales-closer) to read the skill, or run /outreach: First-100 Outbound Notes.
4. Review the first artifact against the practices below. If it violates one, stop and correct the file. Do not prompt 'just finish it'.
5. Commit the skill-guided files with the rest of the slice so the next session inherits the same standard.

Example usage

Example prompt: "Read .cursor/skills/outbound-sales and apply it to this change. Do not invent extra conventions."

Or trigger the pipeline: /outreach: First-100 Outbound Notes. That command is written to load this skill.

Check the output against: Cap at 15 people per run

Example output

• The skill itself does not write a single output file. It changes what the agent is allowed to produce in positioning, copy, and launch assets.
• When you run /outreach: First-100 Outbound Notes, expect repo files plus notes under docs/, not a chat-only answer.

Best practices

• Cap at 15 people per run
• First line from a real source the user provided
• One ask; one follow-up at day 3
• No purchased lists or fake 'saw your post'

Common mistakes

• Ignoring "Cap at 15 people per run" and hoping a later prompt will clean it up.
• Copying the skill into .cursor/rules as always-on. That burns context and fights Cursor's load-on-match design.
• Running two overlapping skills that contradict each other in the same turn.
• Publishing generated copy without a human pass. The skill is a playbook, not a publisher.