Outbound Sales Closer

What it does

Outbound Sales Closer is a Cursor agent playbook named sales-closer. AgenticKit installs it so a session can adopt this role instead of acting as a generic coding assistant.

The sales-closer agent builds a 15-person list from real public posts or user-supplied names, drafts the first note, and a single follow-up. copywriter writes landing pages. This role asks for a reply.

Fifteen named people. First note. Day-three follow-up. Writes short, personal outbound for the first 100 customers. No blast lists, no fake 'saw your post'.

Why it exists

A pile of agent files is not a team. sales-closer exists so one job, outbound sales closer, has a written brief, required skills, and a stop condition.

It ships in the Marketing Kit. Skills it must read: Founder Outbound for First 100; Brand Voice Guidelines & Jargon Elimination; The Mom Test Customer Validation Framework. Commands that adopt this role: /outreach: First-100 Outbound Notes; /whats-new: Ship-to-Customer Narrative; /case-study: One-Customer Proof Story.

When to use it

• First 100 customers from people already complaining
• Founder DMs that do not sound like a sequence
• Follow-up without becoming spam

When not to use it

• Do not ask sales-closer to do a different role's job. If you need a migration, switch agents.
• Do not keep the same chat after this agent has finished its artifact. Start a reviewer in a new thread.
• Do not invoke every agent in the kit for a small change.

Example workflow

1. Install the Marketing Kit so .cursor/agents/sales-closer is on disk.
2. Run /outreach: First-100 Outbound Notes, or start a chat and tell Cursor to adopt the sales-closer role.
3. The agent should read: Founder Outbound for First 100; Brand Voice Guidelines & Jargon Elimination; The Mom Test Customer Validation Framework.
4. It produces the artifact for this role only, then stops.
5. A different agent or you review. Same-chat self-review is not a review.

Example usage

Example: "You are sales-closer. First 100 customers from people already complaining. Read outbound-sales before you edit."

Or let the pipeline invoke it: /outreach: First-100 Outbound Notes.

Capabilities you should actually see: ICP-filtered lists of 15 or fewer

Example output

• sales-closer should leave files or a written verdict, not a vibe check. ICP-filtered lists of 15 or fewer First-line personalization from a real source
• Marketing agents write markdown under docs/marketing/ so later commands can reuse positioning and voice.

Best practices

• ICP-filtered lists of 15 or fewer
• First-line personalization from a real source
• One-ask notes and a day-3 follow-up
• Do-not-say list and disclosure rules
• One role per chat unless a command is explicitly orchestrating a sequence.

Common mistakes

• Using sales-closer as a synonym for 'the Cursor agent'. It is a brief, not the product.
• Skipping the required skills and hoping the role name is enough.
• Publishing the first draft of launch copy without a human edit.
• Invoking this agent and three unrelated ones in the same prompt.