First-100 Outbound Notes

What it does

/outreach is a Cursor slash command. Type it in chat to run a saved workflow: First-100 Outbound Notes.

Builds a short list and writes personal notes. No purchased lists, no fake personalization.

15 named people, first DM, day-3 follow-up. Unlike a skill, a command is something you invoke on purpose. The agent does not decide to run /outreach for you.

Why it exists

Founders retype the same multi-step prompt until it rots. /outreach exists so the pipeline, all 4 steps of it, is a file in .cursor/commands, versioned with the repo.

It ships in the Marketing Kit. It is wired to the Outbound Sales Closer (sales-closer) and Brand Identity & Tone Lead (brand-voice) agents. Required skills: Founder Outbound for First 100; The Mom Test Customer Validation Framework; Brand Voice Guidelines & Jargon Elimination.

When to use it

• Use to get the first customers from people already talking about the problem.
• Use /outreach when you want that pipeline, not a freeform chat. If you only need one step, use a narrower command or a single agent.
• Start a new chat. Do not run this command in a thread that just touched production SQL.

When not to use it

• Do not run /outreach as a substitute for reading the diff. The command produces files; you still gate them.
• Do not chain it into a 40-turn chat. Fresh context is part of the design.
• Do not run it if you have not filled CURSOR.md. The pipeline will invent a stack.

Example workflow

1. sales-closer filters ICP from user-supplied posts or names
2. Draft first notes + one follow-up
3. Compliance and do-not-say check
4. Auto-save docs/marketing/outreach.md

Example usage

Type this in Cursor chat: /outreach 15 founders who posted that Cursor rules are a mess

The command file tells the session which agents to adopt and which skills to read. You should see phase headers, not a single dump of code.

If a phase fails its gate, stop. Do not add 'just continue'.

Example output

• Expected artifact: docs/marketing/outreach.md

Best practices

• Keep the prompt specific. /outreach 15 founders who posted that Cursor rules are a mess is the shape: object, constraint, and outcome.
• Let the listed agents work in order: sales-closer → brand-voice.
• Save outputs in the repo. Chat-only answers evaporate.
• Marketing commands write to docs/marketing/ so the next command can read positioning before it writes a landing page.

Common mistakes

• Typing /outreach with no object ('do the thing'). The pipeline will guess.
• Re-running the command in the same chat after a failed gate instead of fixing the failing file.
• Editing the command file to skip review so it 'goes faster'.
• Skipping the Founder Outbound for First 100 skill that the command depends on.