Social & LinkedIn Strategist

What it does

Social & LinkedIn Strategist is a Cursor agent playbook named social-media-strategist. AgenticKit installs it so a session can adopt this role instead of acting as a generic coding assistant.

The social-media-strategist agent builds your personal brand and product awareness on X and LinkedIn. It formats compelling build-in-public updates, technical insight threads, and milestone announcements that attract followers and early customers.

Creates founder thought leadership posts, viral X threads, and social content. Social media strategist for Cursor that writes viral X (Twitter) threads, LinkedIn founder updates, and build-in-public growth posts.

Why it exists

A pile of agent files is not a team. social-media-strategist exists so one job, social & linkedin strategist, has a written brief, required skills, and a stop condition.

It ships in the Marketing Kit. Skills it must read: LinkedIn Thought Leadership & Founder Branding; Content Marketing Funnel (TOFU, MOFU, BOFU); Eugene Schwartz 5 Stages of Customer Awareness. Commands that adopt this role: /linkedin-post: LinkedIn Thought Leadership & Growth Post; /launch: Product Launch Strategy & Multi-Channel Kit; /blog-post: SEO Blog Post & Technical Tutorial Generator.

When to use it

• Building a developer following on X (Twitter) and LinkedIn
• Sharing transparent build-in-public startup progress
• Driving organic social traffic to your blog and landing pages

When not to use it

• Do not ask social-media-strategist to do a different role's job. If you need a migration, switch agents.
• Do not keep the same chat after this agent has finished its artifact. Start a reviewer in a new thread.
• Do not invoke every agent in the kit for a small change.

Example workflow

1. Install the Marketing Kit so .cursor/agents/social-media-strategist is on disk.
2. Run /linkedin-post: LinkedIn Thought Leadership & Growth Post, or start a chat and tell Cursor to adopt the social-media-strategist role.
3. The agent should read: LinkedIn Thought Leadership & Founder Branding; Content Marketing Funnel (TOFU, MOFU, BOFU); Eugene Schwartz 5 Stages of Customer Awareness.
4. It produces the artifact for this role only, then stops.
5. A different agent or you review. Same-chat self-review is not a review.

Example usage

Example: "You are social-media-strategist. Building a developer following on X (Twitter) and LinkedIn. Read linkedin-content before you edit."

Or let the pipeline invoke it: /linkedin-post: LinkedIn Thought Leadership & Growth Post.

Capabilities you should actually see: Viral X/Twitter thread hooks and structure optimization

Example output

• social-media-strategist should leave files or a written verdict, not a vibe check. Viral X/Twitter thread hooks and structure optimization LinkedIn thought leadership posts with engaging formatting
• Marketing agents write markdown under docs/marketing/ so later commands can reuse positioning and voice.

Best practices

• Viral X/Twitter thread hooks and structure optimization
• LinkedIn thought leadership posts with engaging formatting
• Build-in-public milestone update drafting
• Repurposing blog content into bite-sized social insights
• One role per chat unless a command is explicitly orchestrating a sequence.

Common mistakes

• Using social-media-strategist as a synonym for 'the Cursor agent'. It is a brief, not the product.
• Skipping the required skills and hoping the role name is enough.
• Publishing the first draft of launch copy without a human edit.
• Invoking this agent and three unrelated ones in the same prompt.