Content Marketing Funnel (TOFU, MOFU, BOFU)

What it does

Content Marketing Funnel (TOFU, MOFU, BOFU) is a Cursor skill: a SKILL.md playbook that AgenticKit installs at .cursor/skills/content-funnel. Cursor's agent loads it when the task matches the skill description, instead of stuffing the same rules into every chat.

Structuring content across the buyer journey: Top-of-Funnel educational tutorials, Middle-of-Funnel comparisons, and Bottom-of-Funnel conversion pages.

Educational awareness, comparative evaluation, and high-intent conversion. The file is domain knowledge, not a slash macro. You do not type it. The agent reads it when the job is content funnel.

Why it exists

Default Cursor has no memory of how your team ships positioning, copy, and launch assets. Founders paste the same conventions into chat, then watch the model drift on the next turn. This skill exists so those conventions live on disk and load only when relevant.

It ships in the Marketing Kit. It is wired to the Content Strategy Lead (content-marketer) and Growth Marketing Lead (growth-strategist) agents. It is wired to the /blog-post: SEO Blog Post & Technical Tutorial Generator and /competitive-analysis: Competitor Intelligence & Feature Comparison Matrix commands. That graph is the point: the skill is the standard, the agent is the role, the command is the trigger.

When to use it

• Use Content Marketing Funnel (TOFU, MOFU, BOFU) when the work is specifically about educational awareness, comparative evaluation, and high-intent conversion.
• Load it before a long session that will touch this surface more than once. A one-line edit does not need the full playbook.
• Use it when you are writing something a buyer will see: landing copy, launch posts, SEO pages, or positioning docs.

When not to use it

• Do not treat the skill as a replacement for a slash command. Skills teach. Commands run a pipeline.
• Do not paste the whole SKILL.md into chat. If Cursor is not loading it, fix the description or invoke the matching command.
• Do not use it to generate spam or spray the same launch post across every channel.

Example workflow

1. Install the Marketing Kit so .cursor/skills/content-funnel lands in the repo.
2. Open a new Cursor agent chat pointed at the files this skill governs.
3. Ask the Content Strategy Lead (content-marketer) to read the skill, or run /blog-post: SEO Blog Post & Technical Tutorial Generator.
4. Review the first artifact against the practices below. If it violates one, stop and correct the file. Do not prompt 'just finish it'.
5. Commit the skill-guided files with the rest of the slice so the next session inherits the same standard.

Example usage

Example prompt: "Read .cursor/skills/content-funnel and apply it to this change. Do not invent extra conventions."

Or trigger the pipeline: /blog-post: SEO Blog Post & Technical Tutorial Generator. That command is written to load this skill.

Check the output against: Top of Funnel: Technical tutorials solving common developer headaches

Example output

• The skill itself does not write a single output file. It changes what the agent is allowed to produce in positioning, copy, and launch assets.
• When you run /blog-post: SEO Blog Post & Technical Tutorial Generator, expect repo files plus notes under docs/, not a chat-only answer.

Best practices

• Top of Funnel: Technical tutorials solving common developer headaches
• Middle of Funnel: 'Alternative To' comparison guides and framework teardowns
• Bottom of Funnel: Product documentation, case studies, and ROI calculators
• Include contextual, value-adding product callouts in every educational guide

Common mistakes

• Ignoring "Top of Funnel: Technical tutorials solving common developer headaches" and hoping a later prompt will clean it up.
• Copying the skill into .cursor/rules as always-on. That burns context and fights Cursor's load-on-match design.
• Running two overlapping skills that contradict each other in the same turn.
• Publishing generated copy without a human pass. The skill is a playbook, not a publisher.