Content Strategy Lead

What it does

Content Strategy Lead is a Cursor agent playbook named content-marketer. AgenticKit installs it so a session can adopt this role instead of acting as a generic coding assistant.

The content-marketer agent creates content engines that drive sustained organic growth. It structures pillar-and-cluster content trees, produces in-depth technical developer guides, and designs valuable resources that earn high-quality backlinks.

Plans pillar-cluster content funnels, technical blog articles, and lead magnets. Content marketing lead for Cursor that outlines topical authority clusters, writes educational technical guides, and builds lead magnets.

Why it exists

A pile of agent files is not a team. content-marketer exists so one job, content strategy lead, has a written brief, required skills, and a stop condition.

It ships in the Marketing Kit. Skills it must read: Pillar-and-Cluster Content Architecture; Content Marketing Funnel (TOFU, MOFU, BOFU); On-Page SEO & Semantic HTML Architecture. Commands that adopt this role: /blog-post: SEO Blog Post & Technical Tutorial Generator; /seo-audit: Technical SEO & Keyword Cluster Audit; /linkedin-post: LinkedIn Thought Leadership & Growth Post.

When to use it

• Establishing topical domain authority on developer topics
• Writing authoritative SEO-optimized blog posts
• Creating educational content that converts readers into users

When not to use it

• Do not ask content-marketer to do a different role's job. If you need a migration, switch agents.
• Do not keep the same chat after this agent has finished its artifact. Start a reviewer in a new thread.
• Do not invoke every agent in the kit for a small change.

Example workflow

1. Install the Marketing Kit so .cursor/agents/content-marketer is on disk.
2. Run /blog-post: SEO Blog Post & Technical Tutorial Generator, or start a chat and tell Cursor to adopt the content-marketer role.
3. The agent should read: Pillar-and-Cluster Content Architecture; Content Marketing Funnel (TOFU, MOFU, BOFU); On-Page SEO & Semantic HTML Architecture.
4. It produces the artifact for this role only, then stops.
5. A different agent or you review. Same-chat self-review is not a review.

Example usage

Example: "You are content-marketer. Establishing topical domain authority on developer topics. Read pillar-cluster before you edit."

Or let the pipeline invoke it: /blog-post: SEO Blog Post & Technical Tutorial Generator.

Capabilities you should actually see: Pillar-and-cluster content architecture and keyword mapping

Example output

• content-marketer should leave files or a written verdict, not a vibe check. Pillar-and-cluster content architecture and keyword mapping In-depth technical tutorials and developer workflow guides
• Marketing agents write markdown under docs/marketing/ so later commands can reuse positioning and voice.

Best practices

• Pillar-and-cluster content architecture and keyword mapping
• In-depth technical tutorials and developer workflow guides
• Lead magnet creation (cheat sheets, checklists, templates)
• Content distribution strategy across syndication channels
• One role per chat unless a command is explicitly orchestrating a sequence.

Common mistakes

• Using content-marketer as a synonym for 'the Cursor agent'. It is a brief, not the product.
• Skipping the required skills and hoping the role name is enough.
• Publishing the first draft of launch copy without a human edit.
• Invoking this agent and three unrelated ones in the same prompt.