Developer Community & Reddit Growth Playbook

What it does

Developer Community & Reddit Growth Playbook is a Cursor skill: a SKILL.md playbook that AgenticKit installs at .cursor/skills/reddit-marketing. Cursor's agent loads it when the task matches the skill description, instead of stuffing the same rules into every chat.

Ethical developer marketing across Reddit (r/webdev, r/Nextjs, r/SaaS), Hacker News, and Discord, adding genuine value before product mentions.

High-value answers, anti-spam etiquette, subreddit rules, and AMA formats. The file is domain knowledge, not a slash macro. You do not type it. The agent reads it when the job is reddit marketing.

Why it exists

Default Cursor has no memory of how your team ships positioning, copy, and launch assets. Founders paste the same conventions into chat, then watch the model drift on the next turn. This skill exists so those conventions live on disk and load only when relevant.

It ships in the Marketing Kit. It is wired to the Community & Reddit Growth Lead (reddit-strategist) and Product Launch Coordinator (launch-coordinator) agents. It is wired to the /reddit-reply: Community & Developer Reddit Response Writer and /launch: Product Launch Strategy & Multi-Channel Kit commands. That graph is the point: the skill is the standard, the agent is the role, the command is the trigger.

When to use it

• Use Developer Community & Reddit Growth Playbook when the work is specifically about high-value answers, anti-spam etiquette, subreddit rules, and ama formats.
• Load it before a long session that will touch this surface more than once. A one-line edit does not need the full playbook.
• Use it when you are writing something a buyer will see: landing copy, launch posts, SEO pages, or positioning docs.

When not to use it

• Do not treat the skill as a replacement for a slash command. Skills teach. Commands run a pipeline.
• Do not paste the whole SKILL.md into chat. If Cursor is not loading it, fix the description or invoke the matching command.
• Do not use it to generate spam or spray the same launch post across every channel.

Example workflow

1. Install the Marketing Kit so .cursor/skills/reddit-marketing lands in the repo.
2. Open a new Cursor agent chat pointed at the files this skill governs.
3. Ask the Community & Reddit Growth Lead (reddit-strategist) to read the skill, or run /reddit-reply: Community & Developer Reddit Response Writer.
4. Review the first artifact against the practices below. If it violates one, stop and correct the file. Do not prompt 'just finish it'.
5. Commit the skill-guided files with the rest of the slice so the next session inherits the same standard.

Example usage

Example prompt: "Read .cursor/skills/reddit-marketing and apply it to this change. Do not invent extra conventions."

Or trigger the pipeline: /reddit-reply: Community & Developer Reddit Response Writer. That command is written to load this skill.

Check the output against: Spend 90% of the response answering the technical question thoroughly

Example output

• The skill itself does not write a single output file. It changes what the agent is allowed to produce in positioning, copy, and launch assets.
• When you run /reddit-reply: Community & Developer Reddit Response Writer, expect repo files plus notes under docs/, not a chat-only answer.

Best practices

• Spend 90% of the response answering the technical question thoroughly
• Mention your product transparently as a creator only when directly relevant
• Comply with each subreddit's explicit self-promotion rules and karma limits
• Participate actively in Show HN discussions with honest technical details

Common mistakes

• Ignoring "Spend 90% of the response answering the technical question thoroughly" and hoping a later prompt will clean it up.
• Copying the skill into .cursor/rules as always-on. That burns context and fights Cursor's load-on-match design.
• Running two overlapping skills that contradict each other in the same turn.
• Publishing generated copy without a human pass. The skill is a playbook, not a publisher.